From beauty and skincare brands to nonprofits focused on restoring rightful titles to an American legend, I've worked on it all. Check out some social media campaigns I'm proud to have been part of.
Neutrogena partnered with an amazing website called Hutano in February '22. The goal was to help BIPOC folks feel seen and allow that community to have space to ask any skin question they needed answered. Working with ChloexHalle [Neutrogena’s Brand Partners], our team created a brand awareness for this partnership that garnered millions of views and sent the membership on Hutano skyrocketing. It was an honor to be part of this campaign.
One word: Vegan. Sally Hansen is a classic brand but the company wanted to break out of its shell with an all vegan nail polish. The best part - it lasted for 7 days. With the help of a team of chosen influencers, we created an original song and showed the world how sturdy the polish actually can be. This campaign’s main goal was to generate brand and product awareness and it did just that by 80%.
Neutrogena wanted to take on the TikTok world one scientific fact at a time. So, our team created the SKINU campaign designed to take real Johnson&Johnson scientists and have them become teachers on social media. With three students, one Zoom production, and an in-person production shoot at the actual Neutrogena labs, our team was able to generate millions of views on Tik Tok alone.