My Background

• Coached DC-based team of journalists to create original digital and social media content for various political events that garnered more than 1M impressions in 2024 
• Implemented livestream strategy for YouTube channel growing subscriber rate by 900% in less than three months 
• Led digital and social media content coverage plans and strategies for major events such as State of the Union, Super Tuesday, Election Night 2024, hurricane coverage and special investigative pieces 
• Created and presented social media and digital content strategies to stakeholders including CEO 
• Utilized current video editing trends and analytics to create content that consistently performed well above average with a click-through rate of nearly 7% 

• Managed digital and social media content related to 26 news websites for stations from Boston to Sacramento
• Utilized Google Analytics, researched trending topics and held editorial meetings with Broadcast teams to keep social media platforms, websites and apps up to date and relevant with what audiences are searching for online
• Spearheaded four different video focused digital-only content series that each averaged on 500K views per post
• Created content for political, weather and national events for multiple social media platforms based on analysis on metrics showing best times to post. 
• Mentored and managed a team of seven content producers on how to optimize social media content and digital content for news on a local and national level
• Mined and analyzed data to formulate creative growth strategies for social media platforms, websites and apps
• Worked with team to craft optimized push alerts to increase push-to-open rate from 5% to more than 10% per push alert, including breaking news alerts

• Oversee end-to-end production of large, multi-faceted digital and campaigns and live productions
• Manage the development and execution of detailed production schedules and plans in order to keep all teams working toward a common goal 
• Develop and maintain positive relationships with clients, cross-functional teams, vendors, and contractors
• Weave the realities of production with strong creative ideas, ensuring the proper balance of “pushing the envelope” and feasibility during the ideation and planning stage
• Generate estimates and resource planning to anticipate team bandwidth, length of allocation, etc. for each project
• Forecast, manage and track all budgets in order to stay within scope
• Actively maintain strong relationships with various vendors across all production categories, by leveraging existing relationships and establishing new ones
• Negotiate and manage vendor deliverables, contracts, and relationships to ensure flawless execution and optimum return on investment
• Organize and oversee of all vendor and contractor agreements as well as all invoices and payment

• Collaboratively created organic and paid digital content strategies 

• Developed the company’s social media presence in alignment with each brand and individualized brand strategy